Completely Digital Marketing Solution To a Hotel in Scotland

Orisys Infotech Provided Completely Digital Marketing Solution To a Hotel in Scotland

THE BUCHANAN ARMS HOTEL & SPA - www.buchananarms.co.uk

The Buchanan Arms Hotel is based in the heart of the Loch Lomond and Trossachs National Park, near the shores of Loch Lomond and close to Glasgow and Stirling. This hotel also specializes in wedding venue, event venue and provides leisure facilities.


  • Keyword Ranking Improvement in SERP
  • Increase Online Visibility
  • Increase Brand Value in Online Market
  • Increase Brand Value in Targeted Area
  • Website Optimization & Reputation Management


The Buchanan Arms Hotel & Spa wanted Orisys Infotech Pvt Ltd, to provide Digital Marketing solution to increase its visibility and popularity in Search Engines (Google, Bing etc) and Social Media (Facebook & Twitter) in a highly competitive Hospitality industry. The website is developed in Drupal platform.


We provided the following solutions to promote www.buchananarms.co.uk in a highly competitive Hospitality market.

Our SEO techniques help to reach target audience and increase brand value. We fixed all required onpage issue and created high PA DA backlinks. The website www.buchananarms.co.uk is built in a content management system I.e Drupal. We implemented all on-page work like meta tags fixed,sitemap xml,Google analytic and Google webmaster in Drupal platform.

We Provided

  • Organic SEO
  • On page Optimization
  • Mata Tag creation
  • Google White Techniques for high visibility search engines.
  • Sitemap XML, Google Webmaster in Drupal and Google Analytics implementation
  • High PA DA Back-link creation
  • Bi-Monthly Working Report
  • Bi-Monthly Keyword Ranking Report
  • Monthly Google Analytic Visitors Report

The Result         

Orisys Infotech promoted Buchanan Arms Hotel brand or website in high PA DA website so as a result, now all web pages are regularly indexing and now number of visitors are increasing, mostly Organic.

Orisys Infotech not only targeted to keywords ranking improvement, we also improved visitor engagement, hence reduced bounce rate. We always target high search volume keywords. The website is in a good ranking position in search engine result page (SERP)


Country Wise Visitors Report in Google Analytic

City Wise Visitors Report in Google Analytic