Digital Marketing Goal Analysis

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Establishing Digital marketing goals to create a clear Idea

Without defined, clear marketing goals, all your efforts are directionless that don't necessarily help you to earn your overall business objectives. You are more likely to achieve your goals and increase your chances of success when your goals are straight forward, clearly defined and combined into a clear list of measurable digital marketing objectives.

Developing a strategic marketing plan with clear goals and objectives is a good place to start with, which indicates the effectiveness of your marketing activities. For successful Setting of effective marketing strategy through SMART method works best due to its effectiveness to cover every corner of successful goals and objectives.

When it comes to setting objectives, there are various criteria you can use. We recommend strategic marketing planning through SMART goals work best because they cover every important aspect of a successful marketing goal.

So let’s take a look into each the SMART method, and how they can help you achieving your business goals and objectives.

The Five criteria of SMART marketing Framework



be specific and concise when creating your SMART goal to make your end goal clearly visible. The more specific the goal, the more likely you are to achieve it. While creating your desired digital marketing goal, you need to define what do you want to achieve and how are you going to get there

When drafting your goal, try to answer the following question starting with 'W'

  • What do I want to accomplish?
  • Why is this goal important?
  • Who is involved?
  • Where is it located?
  • Which resources or limits are involved?


Being able to tracking your goals and measuring their success with brand growth. It’s crucial to have measurable objectives in order to track your progress and stay motivated. verify if the goals you set can be evaluated with parameters. To elaborate the measurable goals think how many leads of quantity of X is required Or how many luxury cars should BMW produce to meet the market demand

For an example with a goal like generating 500 leads in a month and when you achieve 500 leads in a month, you have completed that measurable objective

A measurable goal should address questions such as:

  • How much?
  • How many?
  • How will I know when it is accomplished?


When setting goals you need to ensure if the goal is realistic and attainable. Ask your-self whether your digital marketing objectives can actually be achieved by considering effort, time and costs that goal will take. In other words, it should be challenging but still remain possible and achievable. Make necessary adjustments to your methods and goals, in case If you don't have time, relevant experience, equipment, or the right location,

An achievable goal will usually answer questions such as:

  • How can I accomplish this goal?
  • How realistic is the goal, based on other constraints, such as financial factors?


Relevant goal refers to how the goals developed best match to individual and organisation requirements and align with other relevant goals as well.– whether the goals are relevant and matching the culture, beliefs and values of the company to drive everyone forward.

A relevant goal can answer "yes" to these questions:

  • Does this seem worthwhile?
  • Is this the right time?
  • Does this match our other efforts/needs?
  • Am I the right person to reach this goal?
  • Is it applicable in the current socio-economic environment?

Time Bound

Every goal must have a stipulated time frame or target date by which deadline should be achieved. You need to choose a time that is challenging and realistic as well but not too far off into the future. Defining a Completion date for your project can motivate your team to accomplish the task in time with a scope for periodical improvement.

A time-bound goal will usually answer these questions:

  • When?
  • What can I do six months from now?
  • What can I do six weeks from now?
  • What can I do today?

The reasons why SMART goals work so well with digital marketing objectives are that:

  • Improves ability to reach your goal
  • Setting a clear direction
  • Measure and track progress towards your goal and stay motivated
  • Helps you meeting your deadlines
  • Make deadlines less stressful and more motivational
  • Setting a clear direction towards your Goal
  • They ensure that your goals are relevant to your vision and company interest.

What kinds of digital marketing goals can you set?

  • Build Brand Awareness
  • Rank higher in search results
  • Increase website traffic
  • Increase organic traffic to your site
  • Boost brand awareness
  • Generate more qualified leads
  • Effectively increase your conversion rate.
  • Increase your sales volume
  • Increasing your returning visitors rate
  • Reduce Bounce Rate and Boost Your Conversions

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