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We are the leading SEO company in India - ROI Driven SEO Agency India

Promoting Business Online to Increase Audience Engagement, Quality Traffic and Conversions

Vast Majority of business starts with online search and SEO is the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand.

We understand Human audiences and Crawlers both by ensuring your web pages are structured and build our technical strategy on the basis of following Questions and starts Our SEO with right strategy.


Understanding technical optimization for SEO

understanding technical optimization for SEO is essential if you want to ensure that your web pages are structured for both humans and crawlers.

Since the technical structure of a site can have a massive impact on its performance, it’s crucial for everyone to understand the following queries.

Would You Like To Be the most Visible option for your Customers ?

We are motivated by the success of our clients and we work closely with you to understand the nature of your business's target market and how best to reach them

Here is how we drive more leads to your website

We Increase Your Website Exposure

As a leading PPC and SEO services provider in India, SEO Advantage works with your business to increase your website’s search engine rankings, to generate more traffic and customers, and increase your sales and revenues.

We offer extensive range of SEO services, leads to driving organic traffic that meets your sales objectives to grow your business online.

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Schema markup
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Crawlability & Indexability
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Create Compelling Content
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Generate qualified traffic with keywords optimization
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Speed up your website
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Link Building
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Maximize Your Organic CTR
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Awesome User Experience (UX) Design
1. Site Crawling Accessibility and Index-ability

To get information about new or updated contents search engines use web crawlers. The prime focus of these web crawlers to find and index content .

They get all the information about a website by going links to links internally, through alt tags, meta description tags, structure data and other elements present in the code of the site.

The ability of a web crawler is to make search engines enable to access and index pages on a website.

Factors Affecting Crawlability and Indexability

There are various factors affecting crawlability and indexability of any given websites:

  • The Structure of your Website
  • Internal linking structure
  • Outdated version or unsupported technology
  • Error codes
  • Broken page redirects
  • Server Errors

How to make a website easier for crawlers to access

  • Submit a site map to google
  • Strengthen Internal links with proper link structure
  • Maintain content freshness with Regular updates and add new content
  • Avoid duplicate contents copied from somewhere else
  • Speed up your page load time

Mobile Responsiveness

Mobile SEO is the practice of optimizing your website with a great UX combined with exceptional viewing on mobile devices.

It's all about making your mobile site looks great, functions properly and loads quickly without any issues that matches the users search intent.

Many companies don't realize the importance of a mobile responsive website.

When you don't have a mobile responsive website, it hurts your SEO and create a negative perception of your business.

If you want to provide better user experience and prevent bad mobile experiences, its important for your website to work well on mobile devices and for this you must optimize your site to be mobile-friendly.

A mobile responsive website should :
  • Easy for search engines to understand
  • Loads quickly
  • Responsive on mobile devices
  • allow users to navigate the site without any hassle
  • readable and clear view content that does not require readers to zoom
  • Offers value to users

Why is Mobile SEO Increasingly Important !

Google shaping the future with mobile search on smart phones and index with mobile first approach and reward the website that caters to both mobile and desktop version.

Half of global web traffic flows from mobile devices hence your website should meet all the parameters of mobile-friendliness.

Google rewards mobile friendly sites as they are mobile optimized and meets usability and functionality needs of a growing majority of visitors.

As per google having a mobile responsive website indicates that your website is going to be crawled and indexed swiftly by crawlers and this is the reason why load speed is one of the most essential ranking factors.

When it comes to e-commerce for businesses and their partners, mobile is the prime organizational necessity for day to business activities like product display, point of sale, return, payments, reviews, ratings and many more to have strong hold in today's ecommerce.

Importance Mobile SEO as mentioned below :
  • People Prefer to search on mobile
  • Mobile Search Is the prime choice of visitors to access websites and contents
  • Google Prioritizes Websites that Provide a flawless Experience On Mobile
  • Mobile Content regulates Google Search Ranking
  • Mobile Search Drives more Sales
  • Mobile SEO Dominate Voice Search

Mobile SEO best practices to improve your ranking

The Mobile-first index ensure that google prioritizes mobile-friendly websites and considering that most searches carried out on mobile.

The real challenge when creating a mobile seo strategy is getting seamless user experience.

Lets have a look at best mobile SEO practices as mentioned below :
  • Improve your site’s load time to reduce bounce rate
  • Integrate responsive web design for mobile devices
  • Focus on the seamless user experience
  • Be careful of pop-ups by display popups Safely on temporary basis
  • Optimize your website for local
  • Improve website Navigation
  • Optimize title tags and meta descriptions
  • Keep your text easy to read
  • Stick to basic popular fonts
  • Keep paragraphs short
2. Compelling content to generate more leads

With Compelling Content, you can build trust with your audience, improve conversions, connect with customers, and generate leads. Creating link-worthy content take a lot of time, planning, and strategy.

Creating unique content is the key ingredient to drive back-links naturally to your site and increase your search rankings, resulting in higher organic traffic and boost sales.

Seo Graph

Content marketing is all about delivering compelling, interesting and valuable content consistently to attract and engage target audience.

Please find the steps for creating a content marketing strategy to get more potential prospects and grow your business online as mentioned below:

What is the purpose of Effective Content Marketing Strategy for Your Organization?
  • Google likes content
  • Content marketing drives more sales
  • Drives visibility to your product pages
  • Scales your targeting audience
  • Increasing brand awareness and recognition
  • Engage your current customers and prospects to influence consumers decision.
  • Establish Authority and credibility
  • Influence brand preference and boost sales
  • Generate reliable and cost-effective sources of traffic to your website
  • Position your business as an expert in your industry segment
  • Opens channel of communication through social sharing, follows and PR results
  • Provide value and build brand to your business
  • Support your audience throughout the conversion funnel
  • Improve conversion rate, resulting more business
What are primary forms of media used within your content strategy?
Seo Graph
Here are some of the most common types of content marketing you may choose to incorporate in your strategy :
  • Social Media Content Marketing
  • Infographic Content Marketing
  • Blog Content Marketing
  • Video Content Marketing
  • Paid Ad Content Marketing
How can you create engaging and great content

You should define your goals of content marketing strategy and how far your content is appealing to grasp the attention of target audiences.

However your content needs to be engaging if you are interested for achieving the goals of your interest.

Few of the content ideas that can help you achieve your goal by making your contents more appealing and engaging that can help you achieve your

  • Create Original Content
  • Focus On writing Strong Headlines
  • Make Your Content More Actionable
  • Be Able to Provide Answers
  • Credibility and accuracy in reporting and Sourcing of Information
  • Create Engaging and Thought full Content
  • Use Images and Video in your content for better understanding
  • Make Continual Updates to Your Website or Blog
3. Keyword optimization to drive qualified traffic

Because of its difficult nature, most site owners, marketers and bloggers don't spend enough time optimizing keywords to drive searchers to your site, you must optimize for the keywords they're searching for.

Keyword optimization is the process of finding, researching, analyzing and selecting the most appropriate and relevant keywords that your target audience are searching for the products and services you are offering.

Keywords research and optimization is one of the most crucial aspects of establishing a robust SEO strategy.

Targeting a list of keywords is the first step to take initiative for search engine optimization.

Researching and targeting strong keywords to ensuring that the right words, phrases, and language is used for a range of different content types that your target audience is actually searching on google

Why Keywords Optimization?

Keywords and SEO both are equally important in ranking high in search engines. Resulting in getting more online traffic to your website and gaining high quality traffic.

Most of the new keywords are discovered during the research and analysis phase based on a combination of search volume, level of competition and specific search intent.

In order to optimize your content and gain high ranking in search engines for the keywords that visitors search for, you should always use the right keywords optimization strategies that help search engines to understand what your web page all about and improve the page's search engine ranking for those terms.

During publishing a new post or web page, keywords optimization tactics should always be in use strategically. This helps search engines to understand your content and improve ranking.

Below are the reasons why Keywords and SEO both are equally essential to achieve your goals as mentioned below :
  • It helps search engine to know what a webpage is about
  • Identify and speaks the same language as your target market audience
  • Increase quality traffic to your website
  • Helps in creating great content for target audience
  • helping google understand your web page content for high search engine ranking.
  • Get more leads by driving more number of qualified traffic
  • Increase time of visitors in your website
  • Increase conversion rate
Think about Search Intent

It is important to take search intent into consideration while doing your keywords research.

Search intent enable you to plan your content in such a manner that it meets your target users need. The search intents are divided into following categories :
  • Navigational keyword - Navigational keywords are used to search specific website or brands. For an example, visitors might type 'LinkedIn' in search engine to reach the website linkedin.com
  • Informational keyword - Informational keywords and phrases are searched by visitors in search engines with a purpose to get specefic piece of information. For example they might type who owns linkedin?, what is SEO?, Why SEO? etc to google for relevant information. (How, what, where, when, flight, restaurant, hotel, news, etc.)
  • Transactional or commercial keyword - Transactional or commercial keywords suggests that the potential customers wants to make a purchase. Users use transactional words like ''buy'' are strong indicators of transactional intent (buy, purchase, cheap, pricing, etc.)
  • Location Intent - near, nearby, from, directions, airport, route, maps, etc.
Keyword research for various Instances
  • Keyword research for SEO/PPC
  • Keyword research for social media marketing
  • content creation with proper Keyword research
  • Keyword research for market/audience

Keywords Optimization Tips For SEO

1) Audit Your current on page SEO
  • Title tags - The Title tag is an HTML tag that tells both search engines and visitors what your page all about. Page title of your web page is one of the most important SEO factors, which is prominently displayed in search engine result page and web browsers as well.
  • Be sure to use unique focus keyword in each of your web page title with appropriate length (50 to 65 characters).
  • Don't stuff your keywords with too many words or phrases
  • Make your title relevant to the web pages
  • Avoid using all caps
Meta description
  • meta tag descriptions are the short descriptions about your web page, often displayed in SERP below the title.
  • Its important to have a clear and appealing description of your page because it can influence whether to click or not.
  • This is a deciding factor which influence people to visit your site.
  • To optimize your meta description in more effective manner, always use your primary keywords or phrases in description tag for better ranking in SERPs.
Here is how to make a compelling meta description :
  • Keep it up to 155 characters
  • Should be unique and interesting
  • Include your primary keywords or phrases
  • Don't duplicate the meta description in every web page.
  • Every web page should have unique description
  • Avoid using alphanumeric characters
Optimizing meta description properly can increase :
  • Increase click through Rate in SERPs
  • Higher Click through rates Improves search ranking
  • It works as a mini ad for your web page
  • Can be a part of rich snippet plan
  • Influence people the click your web page in SERPs
Headlines

Page headline are often read by human visitors. Having an appealing headlines using your important keywords can create a good impression and ensure your visitors that they are in right place.

Header tags

Refer to the HTML element (H1 - H6>. headers, also known as body tags. usually used to identify the headings and sub-headings of your web page.

Search engines give special weight to words mentioned in header tags and determine accordingly what your page all about.

  • H1 — The title of a post. They're usually keyword-focused, centered around the "key idea" of a page or post, to grab a reader's attention.
  • H2 — These are sub-headers classifying the main points of your paragraphs and separate sections.
  • Consider using semantic/secondary keywords in H2
  • H3 — These are subsections clarifying the information mentioned in the H2 further. H3 can be defined in bullet points or formatting list.
  • H4 — These are subsections that clarifying the information mentioned in the H3 further. Alternatively, they can be defined in formatting lists or bullet points.
URL Structure
  • The URL for any web page should be short and simple to both the readers and search engines
  • You should keep proper and consistent site hierarchy while you are creating internal pages, sub-pages and blog posts.
  • Your URL structure should contain relevant keywords.
Image Optimization
  • You can develop keyword rich Alt tags for static images and links.
  • Image file name and Alt texts both are the determining factors to improve the ranking and classify your content.
  • There should be relevancy in image file name and alt-text, which will ultimately enhance accessibility of your website and helps ranking high in SERPs.
Publish High Quality Content
  • Contents play a great role for effective SEO of your website.
  • Be sure your contents are relevant and appealing with minimum 300 words, because quality contents rank higher and more engaging than low quality content. Your content communicates with Search engines and let them know about the web page for better understanding and ranking.
2) Find keywords for your website

Website keywords are deciding factors for the success of your organic search efforts and SEO.

Researching, analyzing and selecting optimized Keywords is the process of bridging the gap between your website and target audience.

Once brain storming the related search terms by using google analytics, search console or any other popular tools, shortlist the keywords according to relevancy highest searches, best conversion rates and keyword difficulties.

Keywords analysis is not only useful for creating perfectly optimizing new content, but also crucial for improving SEO and reaching your target audience.

Exploring new search words and refinement of your phrases are very essential to keep moving ahead. So Don’t be with the same set of keywords all the time.

Its a good practice to Use keyword research and analysis tools to explore new possibilities.

3) Map your keywords

Once all your keywords are shortlisted relevant to your website contents, you can then map them best match to specific web pages on the website.

You can make specific on page optimizations and recommendations based on your mapping process to make the page become more consistent to the mapped keywords.

The Idea behind keyword mapping is to help you to segregate appropriate keywords to most relevant web pages rather than keeping all the terms in home page. This is the way you can maintain relevancy of your web pages with proper mapping of keywords.

Proper mapping ultimately help search engines to know your web page all about and rank high for most optimized search terms.

4) Add keywords to your site

Once all the keywords are short listed and determined which keywords are best relevant to which page, its time to use them for creating new content or use them by modifying your existing content.

5) Avoid keywords stuffing

Keyword stuffing is the practice of including a target keyword numerous time on a web content to result higher in search ranking.

If the key-terms are over used deceptively with poor content, it will adversely effect your ranking and search result. So this black-hat practice should be avoided.

This practice was a common strategy and successful way of enhancing search visibility of a web page back in 1990 to early 2000. During this time google and other search engines were greatly relied on exact keywords match.

Now the search engines are more smarter and in future they will even be more smarter. Now search engines can catch when keywords are abruptly and un-naturally distributed throughout the content and meta tags

4. Improve user experience with faster page speed

Site speed is one of the vital factors used by its algorithm to rank high in search engine result pages.

When it comes to performance your site, page speed contains the utmost importance.

To minimize bounce rate, maximize visitor engagement and customer retention , it's essential that your user should experience faster page speed and seamlessly view content of your website.

A site that is optimized for speed can have following benefits
  • Improve User Experience by Increasing Website Speed
  • Increase page views
  • Increase conversions
  • Lower bounce rates
Seo Graph

As the page load time is shifting from one to ten seconds, the expected bounce rate of a mobile user increases by 123%.

Increase your page speed - SEO best practices

Users always expect your website to load faster with seamless web page experience. The more time they have to wait for a page to load, the more frustrated they become.

Page speed is necessary for better user experience, improving customer retention and for high rate of conversion.

Pages with longer load times lead to higher bounce rate and lower conversion rate.

Here are few ways to increase your page speed with better UX.

  • Enable compression for your CSS, HTML, and JavaScript files
  • Minify CSS, JavaScript, and HTML
  • Reduce page redirects
  • Remove render-blocking JavaScript
  • Leverage browser caching
  • Improve server response time
  • Use a content distribution network
  • Optimize images
5. Compelling UX Design

UX design is the process of making a website or products by considering various aspects such as usability, interactive & visually appealing design and delightful to interact with.

Its all about enhancing the user experience of people to find best of their interest, while interacting with the services you are providing.

UX design is one of the dominating digital marketing factors which can't be ignored by the marketers.

Your website is the most powerful marketing tool and Users should encounter an intuitive and effortless experience Upon visiting your website.

What to consider during UX design process?
1) Consider your Audience - A UX design process typically starts with research and analysis on the intended target audience for a web portal:
  • Their area of interest
  • Their motivations
  • Their goals and objectives
  • What they need to achieve on the site
  • Even what they’ll probably be doing and in which search intent when they navigate different pages
2) Considers your content with strategic analysis
3) Create a logical architecture of your website
4) Proper menu structure
5) Delivery of right information at the right time

Reasons why user experience (UX) should be a priority for Digital Marketers

User experience can impact your digital marketing Effort.

Today's consumers are mobile savvy and needs to get information instantly and easily without any confusion.

Without a positive user experience your marketing effort can be badly affected.

If your web page is customer centered and designed to best user experience, it will be easy for web users to access, read, understand and navigate. This will keep your website way ahead of competitors, which leads to more traffic, brand popularity and increase in customer base.

When you design a webpage that’s centered on user experience, you create a room that’s easy for the reader to access, understand, and navigate. This, leads to keep your website ahead from competitors who are less concerned and aware about UX, hence boost your traffic, customer base and increase sales.

Modern users prefer to proceed with UX-optimized website and the following statistics can give you a clear picture

Data Source From SWEOR

The rise in mobile phones usage has changed a lot the way people connect to internet, view and buy online. The desktop is less preferred now days due to growing demand of smart phone usage and increasing number of digital users.

usability has a big effect on customers satisfaction; so much so that it :
Why UX design is so important?
This is essential for digital marketers to understand the importance of UX design as follows :
How to make a great UX

Customers become satisfied with your business, when your products or services are offered with a good UX. Your customers usually enjoy their time accessing your website dedicated with easy to use UX.

This leads to boost customer satisfaction, increase flow of new customers and convert potential users into regulars, and retain the existing customers.

Let’s get down to the list of most important UX factors that requires to have a truly great website.
6. Title, URL, & description to draw high CTR in the rankings (Organic click through rate)

Improve your organic click through rate Using descriptive URLs, Research long-tail keywords, Write effective meta descriptions and Implement structured data

Why its important to increase your Organic CTR?

When you have high CTR means more traffic to your site and google will position your page higher in the rankings.

Focusing on improving your CTR can maximize traffic received, generate more sales and allow to plan your marketing budget more efficiently.

The more your pages get high CTR for a given position, the more likely your web page move up to prominent position in the SERPs.

Having an increased CTR can lead to step-in more users on your website and a better chance of getting more sales.

So finally there are two reasons why you should optimize your CTR for following reasons:
How to Calculate Organic CTR?

The click-through rate is the ratio between number of users who click on a link and the number of times the url appeared in searches (Impressions), multiplied by 100.

Organic CTR consists of following variables :
Mathematically, CTR should be calculated using the following formula :
Organic CTR = (Clicks / Impressions) *100
Click Through Rate =
Total Number of Clicks
x 100
Total Number Of Impressions

or Instance if your website appears 1000 times in search results for a particular time period and gets clicked 100 times, your CTR is 10%. You can put the above formula to calculate your CTR.

How To Improve Organic CTR ? Checklist for high Click Through Rate.
Here are a few easy ways that you can boost your organic click-through rates for better business and brand popularity as mentioned below:
7. Snippet/Schema markup to stand out in SERPs

Adding structured data mark up to your website is known as schema markup, that can be added to existing HTML of your site. It can give you a significant SEO boost and increase your rankings. This allow search engines to have better understanding of information available in your web page.

With structured data you can tell the search engines whether the result is a person, Event, a business, a book, a movie, a product, a review, or something else.

This is also essential to implement schema markup data on your website because it make the job of search engines much easier to understand your webpage.

So, overally we can say that we are not writing data for machines . Here you are providing extra details for better understanding of web page and remember not to alter content of the page.

A detail of schema data can be found at schema.org
Seo Graph
Type of Structured data to use -
Seo Graph

From above Image you can find 3 types of structured data RDFa, Microdata and JSON-LD.

As google recommend using JSN-LD whenever possible, so you should research about JSON-LD to implement structure data on your web pages.

Google structure Data Guidelines

You can view from below image according to google there is no guaranty that structured data will show up in search result. in other hand google recommend to use JSN-LD to implement structured data whenever you can by following their quality guidelines.

They have strict guidelines for structured data utilization.
Seo Graph

The purpose of structured data is to help search engines to better understand your website content and sharpen the SEO.

There shouldn't be any intention for black hat or grey hat technique to increase visibility in a very short time.

Follow the google guidelines to help search engines to grasp your contents swiftly, which will ultimately increase your visibility with greater returns. Be honest to search engines and they will honest to you.

Test with Structured data test tool

The last step is to ensure that you have set up structured data correctly. You can use the tool by entering a URL or a code snippet and run test, then it will bring out structured data from the page and validate it. You can re-arrange, edit and fix the code, then re-validate to test your changes.

Seo Graph
Utilize Structured Markup
Common schema types include :
8.Link Building (Off-page optimization)

Link Building is a search engine optimization technique to get high quality links and visibility for your website.

Its essential to understand the vitality of link building as a prime factor to ranking high in SERPs.

Search Engines algorithm consider back-links as one of the primary ways to determine relevancy of a page and increase their site's authority.

As linking helps google and other search engines to crawl your website, so both external and internal linking helps search engines determine content quality and increase visibility of the site based on quality links.

Google is looking for an interesting link profile to determine whether a piece of content is worthwhile or not. This is one of the important reasons that one page ranks higher than the web pages of other sites.

The most power full way to get high quality links is through the content you have with good anchor text. This will be easier for search engines to fully understand the context of the links.

The prime aim of link building is to enhance the quantity of high-quality inbound links to a webpage in order to improve ranking in SERps.

So its essential to understand the importance of link building for high ranking and visibility to stay ahead of competitors.

8.Link Building (Off-page optimization)

Link building is the process of getting one way hyper links from other websites to yours, with a goal to drive referral traffic and boost theirs site's domain authority.

Why link building is Important?

Link building is an important part of search engine optimization. The popularity of a website greatly depends upon the number of high quality links from other high quality websites with higher domain authority.

The number of inbound links from high authority websites is an important factor in determining google page rank.

Effective link building means getting links from quality and genuine websites.
Some benefits of link building :
Avoid Artificial Links

Google identify artificial links which are fake. These artificial links down-grade your website with negative consequences and can easily be faked by using things like:

In order to have trusted and natural links, a site needs to have content that is authoritative, trustworthy and genuine.

Getting natural links from trusted and credible sites with high domain authority, will help your web page ranking high in search results

What should be your links always?
Your links should be :
Effective link building strategies?

There are various ways you can get a backlink to your website.

If you are working on a link strategy then you should know that creating links is a gradual process, which can't be created overnight instantly.

Among many ways here are the top strategies that we have been using to build links from relevant sources like :

The Main Focus Areas Of SEO - SEO Checklist

SEO Basic Check List
  • Setup Google and Bing webmaster tool
  • Generate & submit site map
  • Create a robots.txt file
  • Install Google Analytics
  • Set up Google Search Console
  • Ensure your site is indexed
Keyword Research Checklist
  • Identify keywords related to your business
  • Identify your competitors
  • Gather keywords from social media
  • Analyze search intent of users
  • Collect keywords from online communities
  • Use google trend
  • Prioritize keywords by search volume & difficulty
  • Create keyword map
  • Define your primary and secondary keywords
  • Find long-tail variations
On-Page SEO & Content Checklist
  • Use short, descriptive URLs
  • Include your primary keyword in your URL
  • Write a compelling title and description
  • Write a description using targeted keywords.
  • Fix duplicate and missing title tags
  • Fix missing and duplicate Descriptions
  • Use prime keyword from beginning of 1st paragraph
  • Use one H1 tag in a web page
  • Use Your Keyword in H1, H2 or H3 Tags
  • Strategic Internal linking
  • Optimize images with descriptive alt text
  • Create Image file name matching to targeted keywords
  • Write original content
  • Avoid assigning same keyword in other page content.
  • Content with targeted keywords and phrases
  • Mobile responsive
  • Proper pagination
  • Breadcrumbs
  • Header Hierarchy
  • Canonical URL/Links
  • Use Short sentences and paragraphs
Link-Building (Off- Page) SEO Check list
  • Analyze your competitors link profile
  • Replicate your competitor’s links
  • Evaluate your backlink profile
  • Create and distribute infographic
  • Social sharing
  • Update your local directory profiles
  • Pursue community posting
  • Improve your internal linking
  • Monitor and reclaim any lost links
  • Steal your competitors broken back links
  • Pursue unlinked mentions
  • Use effective guest blogging strategy
  • Links from sites relevant to the topic of your site
  • Use skyscraper technique
  • Follow your partners and customers for back links
  • Image and video posting & sharing
  • Press release and article sharing
Technical SEO Checklist
  • Leverage inspect url feature in GSC
  • Ensure your website is mobile friendly
  • Check your site's loading speed
  • Make sure you are using HTTPS
  • Find and fix crawl errors
  • Check duplicate version of your website
  • Use an SEO friendly url structure
  • Find and fix orphan pages
  • Fix broken internal and outbound links
  • Migrate your site to HTTPS protocol
  • Make sure your site has an optimized robots.txt file
  • Add structured data
  • Make sure your site has OG tags and twitter card

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