Helping Clients to get More Audiences by connecting with potential customers in the right place at the right time and converting clicks to customers
Vast Majority of business starts with online search and SEO is the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand.
We understand Human audiences and Crawlers both by ensuring your web pages are structured and build our technical strategy on the basis of following Questions and starts Our SEO with right strategy.
understanding technical optimization for SEO is essential if you want to ensure that your web pages are structured for both humans and crawlers.
Since the technical structure of a site can have a massive impact on its performance, it’s crucial for everyone to understand the following queries.
We are motivated by the success of our clients and we work closely with you to understand the nature of your business's target market and how best to reach them
We Increase Your Website Exposure
As a leading PPC and SEO services provider in India, SEO Advantage works with your business to increase your website’s search engine rankings, to generate more traffic and customers, and increase your sales and revenues.
We offer extensive range of SEO services, leads to driving organic traffic that meets your sales objectives to grow your business online.
To get information about new or updated contents search engines use web crawlers. The prime focus of these web crawlers to find and index content .
They get all the information about a website by going links to links internally, through alt tags, meta description tags, structure data and other elements present in the code of the site.
There are various factors affecting crawlability and indexability of any given websites:
Mobile SEO is the practice of optimizing your website with a great UX combined with exceptional viewing on mobile devices.
It's all about making your mobile site looks great, functions properly and loads quickly without any issues that matches the users search intent.
Many companies don't realize the importance of a mobile responsive website.
When you don't have a mobile responsive website, it hurts your SEO and create a negative perception of your business.
If you want to provide better user experience and prevent bad mobile experiences, its important for your website to work well on mobile devices and for this you must optimize your site to be mobile-friendly.
Google shaping the future with mobile search on smart phones and index with mobile first approach and reward the website that caters to both mobile and desktop version.
Half of global web traffic flows from mobile devices hence your website should meet all the parameters of mobile-friendliness.
Google rewards mobile friendly sites as they are mobile optimized and meets usability and functionality needs of a growing majority of visitors.
As per google having a mobile responsive website indicates that your website is going to be crawled and indexed swiftly by crawlers and this is the reason why load speed is one of the most essential ranking factors.
When it comes to e-commerce for businesses and their partners, mobile is the prime organizational necessity for day to business activities like product display, point of sale, return, payments, reviews, ratings and many more to have strong hold in today's ecommerce.
The Mobile-first index ensure that google prioritizes mobile-friendly websites and considering that most searches carried out on mobile.
The real challenge when creating a mobile seo strategy is getting seamless user experience.
With Compelling Content, you can build trust with your audience, improve conversions, connect with customers, and generate leads. Creating link-worthy content take a lot of time, planning, and strategy.
Creating unique content is the key ingredient to drive back-links naturally to your site and increase your search rankings, resulting in higher organic traffic and boost sales.
Content marketing is all about delivering compelling, interesting and valuable content consistently to attract and engage target audience.
Please find the steps for creating a content marketing strategy to get more potential prospects and grow your business online as mentioned below:
You should define your goals of content marketing strategy and how far your content is appealing to grasp the attention of target audiences.
However your content needs to be engaging if you are interested for achieving the goals of your interest.
Few of the content ideas that can help you achieve your goal by making your contents more appealing and engaging that can help you achieve your
Because of its difficult nature, most site owners, marketers and bloggers don't spend enough time optimizing keywords to drive searchers to your site, you must optimize for the keywords they're searching for.
Keyword optimization is the process of finding, researching, analyzing and selecting the most appropriate and relevant keywords that your target audience are searching for the products and services you are offering.
Keywords research and optimization is one of the most crucial aspects of establishing a robust SEO strategy.
Targeting a list of keywords is the first step to take initiative for search engine optimization.
Researching and targeting strong keywords to ensuring that the right words, phrases, and language is used for a range of different content types that your target audience is actually searching on google
Keywords and SEO both are equally important in ranking high in search engines. Resulting in getting more online traffic to your website and gaining high quality traffic.
Most of the new keywords are discovered during the research and analysis phase based on a combination of search volume, level of competition and specific search intent.
In order to optimize your content and gain high ranking in search engines for the keywords that visitors search for, you should always use the right keywords optimization strategies that help search engines to understand what your web page all about and improve the page's search engine ranking for those terms.
During publishing a new post or web page, keywords optimization tactics should always be in use strategically. This helps search engines to understand your content and improve ranking.
It is important to take search intent into consideration while doing your keywords research.
Page headline are often read by human visitors. Having an appealing headlines using your important keywords can create a good impression and ensure your visitors that they are in right place.
Refer to the HTML element (H1 - H6>. headers, also known as body tags. usually used to identify the headings and sub-headings of your web page.
Search engines give special weight to words mentioned in header tags and determine accordingly what your page all about.
Website keywords are deciding factors for the success of your organic search efforts and SEO.
Researching, analyzing and selecting optimized Keywords is the process of bridging the gap between your website and target audience.
Once brain storming the related search terms by using google analytics, search console or any other popular tools, shortlist the keywords according to relevancy highest searches, best conversion rates and keyword difficulties.
Keywords analysis is not only useful for creating perfectly optimizing new content, but also crucial for improving SEO and reaching your target audience.
Exploring new search words and refinement of your phrases are very essential to keep moving ahead. So Don’t be with the same set of keywords all the time.
Its a good practice to Use keyword research and analysis tools to explore new possibilities.
Once all your keywords are shortlisted relevant to your website contents, you can then map them best match to specific web pages on the website.
You can make specific on page optimizations and recommendations based on your mapping process to make the page become more consistent to the mapped keywords.
The Idea behind keyword mapping is to help you to segregate appropriate keywords to most relevant web pages rather than keeping all the terms in home page. This is the way you can maintain relevancy of your web pages with proper mapping of keywords.
Proper mapping ultimately help search engines to know your web page all about and rank high for most optimized search terms.
Once all the keywords are short listed and determined which keywords are best relevant to which page, its time to use them for creating new content or use them by modifying your existing content.
Keyword stuffing is the practice of including a target keyword numerous time on a web content to result higher in search ranking.
If the key-terms are over used deceptively with poor content, it will adversely effect your ranking and search result. So this black-hat practice should be avoided.
This practice was a common strategy and successful way of enhancing search visibility of a web page back in 1990 to early 2000. During this time google and other search engines were greatly relied on exact keywords match.
Now the search engines are more smarter and in future they will even be more smarter. Now search engines can catch when keywords are abruptly and un-naturally distributed throughout the content and meta tags
Site speed is one of the vital factors used by its algorithm to rank high in search engine result pages.
When it comes to performance your site, page speed contains the utmost importance.
To minimize bounce rate, maximize visitor engagement and customer retention , it's essential that your user should experience faster page speed and seamlessly view content of your website.
As the page load time is shifting from one to ten seconds, the expected bounce rate of a mobile user increases by 123%.
Users always expect your website to load faster with seamless web page experience. The more time they have to wait for a page to load, the more frustrated they become.
Page speed is necessary for better user experience, improving customer retention and for high rate of conversion.
Pages with longer load times lead to higher bounce rate and lower conversion rate.
Here are few ways to increase your page speed with better UX.
UX design is the process of making a website or products by considering various aspects such as usability, interactive & visually appealing design and delightful to interact with.
Its all about enhancing the user experience of people to find best of their interest, while interacting with the services you are providing.
UX design is one of the dominating digital marketing factors which can't be ignored by the marketers.
Your website is the most powerful marketing tool and Users should encounter an intuitive and effortless experience Upon visiting your website.
User experience can impact your digital marketing Effort.
Today's consumers are mobile savvy and needs to get information instantly and easily without any confusion.
Without a positive user experience your marketing effort can be badly affected.
If your web page is customer centered and designed to best user experience, it will be easy for web users to access, read, understand and navigate. This will keep your website way ahead of competitors, which leads to more traffic, brand popularity and increase in customer base.
When you design a webpage that’s centered on user experience, you create a room that’s easy for the reader to access, understand, and navigate. This, leads to keep your website ahead from competitors who are less concerned and aware about UX, hence boost your traffic, customer base and increase sales.
The rise in mobile phones usage has changed a lot the way people connect to internet, view and buy online. The desktop is less preferred now days due to growing demand of smart phone usage and increasing number of digital users.
Customers become satisfied with your business, when your products or services are offered with a good UX. Your customers usually enjoy their time accessing your website dedicated with easy to use UX.
This leads to boost customer satisfaction, increase flow of new customers and convert potential users into regulars, and retain the existing customers.
Improve your organic click through rate Using descriptive URLs, Research long-tail keywords, Write effective meta descriptions and Implement structured data
When you have high CTR means more traffic to your site and google will position your page higher in the rankings.
Focusing on improving your CTR can maximize traffic received, generate more sales and allow to plan your marketing budget more efficiently.
The more your pages get high CTR for a given position, the more likely your web page move up to prominent position in the SERPs.
Having an increased CTR can lead to step-in more users on your website and a better chance of getting more sales.
The click-through rate is the ratio between number of users who click on a link and the number of times the url appeared in searches (Impressions), multiplied by 100.
or Instance if your website appears 1000 times in search results for a particular time period and gets clicked 100 times, your CTR is 10%. You can put the above formula to calculate your CTR.
Adding structured data mark up to your website is known as schema markup, that can be added to existing HTML of your site. It can give you a significant SEO boost and increase your rankings. This allow search engines to have better understanding of information available in your web page.
With structured data you can tell the search engines whether the result is a person, Event, a business, a book, a movie, a product, a review, or something else.
This is also essential to implement schema markup data on your website because it make the job of search engines much easier to understand your webpage.
So, overally we can say that we are not writing data for machines . Here you are providing extra details for better understanding of web page and remember not to alter content of the page.
From above Image you can find 3 types of structured data RDFa, Microdata and JSON-LD.
As google recommend using JSN-LD whenever possible, so you should research about JSON-LD to implement structure data on your web pages.
You can view from below image according to google there is no guaranty that structured data will show up in search result. in other hand google recommend to use JSN-LD to implement structured data whenever you can by following their quality guidelines.
The purpose of structured data is to help search engines to better understand your website content and sharpen the SEO.
There shouldn't be any intention for black hat or grey hat technique to increase visibility in a very short time.
Follow the google guidelines to help search engines to grasp your contents swiftly, which will ultimately increase your visibility with greater returns. Be honest to search engines and they will honest to you.
The last step is to ensure that you have set up structured data correctly. You can use the tool by entering a URL or a code snippet and run test, then it will bring out structured data from the page and validate it. You can re-arrange, edit and fix the code, then re-validate to test your changes.
Link Building is a search engine optimization technique to get high quality links and visibility for your website.
Its essential to understand the vitality of link building as a prime factor to ranking high in SERPs.
Search Engines algorithm consider back-links as one of the primary ways to determine relevancy of a page and increase their site's authority.
As linking helps google and other search engines to crawl your website, so both external and internal linking helps search engines determine content quality and increase visibility of the site based on quality links.
Google is looking for an interesting link profile to determine whether a piece of content is worthwhile or not. This is one of the important reasons that one page ranks higher than the web pages of other sites.
The most power full way to get high quality links is through the content you have with good anchor text. This will be easier for search engines to fully understand the context of the links.
The prime aim of link building is to enhance the quantity of high-quality inbound links to a webpage in order to improve ranking in SERps.
So its essential to understand the importance of link building for high ranking and visibility to stay ahead of competitors.
Link building is the process of getting one way hyper links from other websites to yours, with a goal to drive referral traffic and boost theirs site's domain authority.
Link building is an important part of search engine optimization. The popularity of a website greatly depends upon the number of high quality links from other high quality websites with higher domain authority.
The number of inbound links from high authority websites is an important factor in determining google page rank.
Google identify artificial links which are fake. These artificial links down-grade your website with negative consequences and can easily be faked by using things like:
In order to have trusted and natural links, a site needs to have content that is authoritative, trustworthy and genuine.
Getting natural links from trusted and credible sites with high domain authority, will help your web page ranking high in search results
There are various ways you can get a backlink to your website.
If you are working on a link strategy then you should know that creating links is a gradual process, which can't be created overnight instantly.