Digital Marketing or SEO Campaigns for Hotel Business in Scotland

Orisys Infotech Provided Completely Digital Marketing or Search Engine Optimization (SEO) Solution To a Hotel in Scotland

The Popinjay Country  Hotel & Spa - www.popinjayhotel.com

The Popinjay Country  Hotel & Spa is one of the most famous and popular hotels in Central Scotland, and finest leisure and corporate venues too. This hotel also specializes in wedding venue, event venue and provides leisure facilities.


Keyword Ranking Improvement in SERP

Increase Online Visibility

Increase Brand Value in Online Market

Increase Brand Value in Targeted Area

Website Optimization & Reputation Management


The Popinjay Country  Hotel & Spa wanted Orisys Infotech Pvt Ltd, to provide Digital Marketing solution to increase its visibility and popularity in Search Engines (Google, Bing etc). The website is developed in Drupal platform.


We provided the following solutions to promote www.popinjayhotel.com in a highly competitive Hospitality market.

Our SEO techniques help to reach target audience and increase brand value. We fixed all required onpage issue and created high PA DA backlinks. The website www.popinjayhotel.com is built in a content management system I.e Drupal. We implemented all on-page work like meta tags fixed,sitemap xml,Google analytic and Google webmaster in Drupal platform.

We Provided

Organic SEO
On page Optimization
Mata Tag creation
Google White Techniques for high visibility search engines.
Sitemap XML, Google Webmaster in Drupal and Google Analytics implementation
High PA DA Back-link creation
Bi-Monthly Working Report
Bi-Monthly Keyword Ranking Report
Monthly Google Analytic Visitors Report

The Result         

Orisys Infotech promoted Popinjay Country Hotel brand or website in high PA DA website so as a result, now all web pages are regularly indexing and now number of visitors are increasing, mostly Organic.

Orisys Infotech not only targeted to keywords ranking improvement, we also improved visitor engagement, hence reduced bounce rate. We always target high search volume keywords. The website is in a good ranking position in search engine result page (SERP).

Country Wise Visitors Report in Google Analytic

City Wise Visitors Report in Google Analytic